Contemporary International Business in the Asia-Pacific Region

The increasing dominance of the Asia-Pacific region as a source of international business growth has created a dynamic and complex business environment. For this reason, a sound understanding of regional economies, communities and operational challenges is critical for any international business manager working in a global context. With an emphasis on 'doing business in Asia', Contemporary International Business in the Asia-Pacific Region addresses topics that are driving international business today. Providing content and research that is accessible to local and international students, this text introduces core business concepts and comprehensively covers a range of key areas, including trade and economic development, dimensions of culture, business planning and strategy development, research and marketing, and employee development in cross-cultural contexts. Written by authors with industry experience and academic expertise, Contemporary International Business in the Asia-Pacific Region is an essential resource for students of business and management.

ISBN:	9781108620680
Publisher:	Cambridge University Press
Imprint:	Cambridge University Press
Published date:	02 Apr 2019
DEWEY:	337.5
DEWEY edition:	23
Language:	English
Number of pages:	xxv, 503
Weight:	1090g
Height:	255mm
Width:	190mm
Spine width:	23mm

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