Wild Ride Inside Uber's Quest for World Domination - Penguin Business

Long-listed for FT Business Book 2017 The inside story of Uber, the multi-billion dollar disruptor that has revolutionised the transportation industry around the worldUber is one of the most fascinating and controversial businesses in the world, both beloved for its elegant ride-hailing concept and heady growth, and condemned for CEO Travis Kalanick's ruthless pursuit of success at all cost. In Wild Ride, Adam Lashinsky, veteran Fortune writer and author of Inside Apple, traces the story of Uber's meteoric rise: from its murky origins to its plans for expansion into radically different industries. The company has already poached entire departments from top research universities in a push to build the first self-driving car and possibly replace the very drivers it's worked so hard to recruit. With access to current and former employees, as well as CEO Travis Kalanick, this book will be the first to unlock Uber's vault. It's a story that start-up founders, business executives, tech-savvy readers, and drivers and riders will find riveting.

ISBN:	9780241278482
Publisher:	Penguin Books Ltd
Imprint:	Portfolio Penguin
Published date:	25 May 2017
DEWEY:	388.4132140922
DEWEY edition:	23
Language:	English
Number of pages:	288 , 8 unnumbered of plates
Weight:	336g
Height:	155mm
Width:	232mm
Spine width:	19mm

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